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We caught up with talented UK singer-songwriter, Sarah Yeo, ahead of her upcoming West Country Music Festival on August 13th in Devon. Tickets for the event are available here.
Hey Sarah! Thank you for taking the time out to chat today. We’re really excited for your brand new West Country Music Festival, which is taking place on August 13th in Muddifords Court, Devon! What inspired you to set up your own festival?
Well, I've loved going to festivals since the first time I went to the best one of all - Glastonbury - and I've harboured a wish to create a festival ever since. I didn't intend on it being this year, but when I saw the venue, I knew it was right!
My wish was to create a platform and a new audience in the south of the country for me and my fellow Country artists to perform our music to.
It’s an exciting line-up of artists, including both yourself and a headlining set from Kezia Gill. Who are you most looking forward to watching perform?
Ooh that's a tough one…I have to say Kezia, as I've seen her at a few festivals myself and I just know she is going to be amazing and wow everyone!
I imagine it has become an increasingly hectic period for you. Now, as the date gets closer, are you mainly feeling excited or are there some nerves mixed in too?
I haven't felt many nerves as of yet, because it's been so busy getting all the little things sorted, as well as working my normal jobs. But I am sure as we get closer I will be losing more sleep! I am very lucky that family and friends have come on board to help out with the setting up and staffing on the day. I definitely couldn't do it without all of them!
Aside from a great day of Country music, what can fans expect from the West Country Music Festival?
They can expect lots of little touches and interesting things at the festival, which I have been working hard to create. I want everyone to go away thinking, ‘What an amazing day!’
You’re also a part of the Songs and Stories Collective, which you started during lockdown with fellow artists Donna Marie and Tennessee Twin. How did the idea for this come about?
We can't really remember the exact moment, but there were a lot of online concerts at the time which we all were doing for various social media platforms. I think the stars aligned when both Tennessee Twin and Donna Marie heard my new track on the radio, and I’d heard theirs, and we all found each other. We've all become friends for life, for sure!
We’re also big fans of your solo material. You have a new single dropping on 26th August - what can fans expect from this?
They can expect something completely different. I am nervous, but also excited to get it out there - it's a lot rockier than my latest tracks. I'm really still having fun with my music and experimenting with different sounds. I love many different styles of music, so I don't see why I should stick to just one sound with mine. I really hope people embrace it.
I have to ask you about ‘Be Happy’, which is such an uplifting song about finding your way after getting off-track in life. It touches on the idea that we can often put up barriers to our own happiness, and sometimes it’s a case of mentally giving ourselves permission to just be happy. What drew you to write this song?
This is about a very good friend who has had her struggles. Her partner asked me to speak to her, to see if I could encourage her to start making the best of life, but I couldn't find the words - so I wrote a song instead. I know it's not as easy as getting up and putting your face on like I say in the song. It was more of a wish from me to her that she could be happy.
Finally, we ask all our interviewees to name their favourite three songs that have a theme of mental health. What would be your choices?
For exclusive merch, ticket info and the full line-up, head over to the West Country Music Festival website.
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